Brand guidelines
The Ella's K9 Care brand
Quiet, confident and crafted, like a well-finished groom. Use these assets as supplied. Don't redraw, stretch, recolour or add effects to the logo. All files are vector SVG and scale to any size; right-click a logo to save it.
Logos
SVGPrimary lockup
Website header, letterheads, email signatures, invoices.
SVGPrimary lockup, reversed
On Budworth Green or dark photography.
SVGStacked wordmark
Shopfront and studio signage, business cards, gift vouchers.
SVGStacked wordmark, reversed
Van livery, aprons and tunics, dark print.
SVGSeal
Stickers, bandana tags, packaging, loyalty cards, social posts.
SVGSeal, filled
Social profile pictures, embroidery, stamps.
SVGMonogram
Small spaces where the full name is already visible.
SVGApp icon
Favicon, app icons and very small sizes only.
Colour
Budworth Green
Primary. Text, buttons, logo.
HEX #22332C · RGB 34 51 44
Forest Night
Footer, deep backgrounds.
HEX #1A2621 · RGB 26 38 33
Antique Brass
Accent. Hairlines, details.
HEX #A8844F · RGB 168 132 79
Soft Brass
Accent on dark backgrounds.
HEX #C9A86E · RGB 201 168 110
Ivory
Main background.
HEX #F6F1E9 · RGB 246 241 233
Linen
Alternate sections, cards.
HEX #ECE4D6 · RGB 236 228 214
Display typeface
Cormorant Garamond
Beautifully done.
Headings, prices and quotes. Medium (500) weight, with the italic used sparingly for emphasis. Free from Google Fonts.
Text typeface
Jost
Labels & buttons, letterspaced
Body copy, navigation and small capitals labels. Regular (400) and Medium (500). Free from Google Fonts.
Clear space
Leave space around the logo at least the height of the 'E' monogram on every side.
Minimum size
Primary lockup 120px / 35mm wide. Seal 64px / 20mm. Below that, use the app icon.
Voice
Warm, calm and precise. Write like Ella talks to clients: knowledgeable, never salesy. British spelling.